ALHAMBRA

VAN CLEEF & ARPELS

3D ANIMATION COMMERCIAL . 1 MIN

Discover, alongside a myriad of animals, how Van Cleef & Arpels jewelry blends into a sublime natural setting… A film that brings good luck!

ANIMATED AD CAMPAIGN

For their first collaboration with legendary jeweler Van Cleef & Arpels, Burcu & Geoffrey worked hand in hand with Troublemakers studio and Mazarine agency to create a campaign centered on luck! Guided by a butterfly shaped like a four-leaf clover, the forest animals gather to celebrate the sunny days.

Gallery

The stunning creations of Van Cleef & Arpels’ Alhambra collection find their place in a natural setting enhanced by the delicate yet minimalist designs of Burcu & Geoffrey. With this animated film, where 2D illustrations transform into elegant 3D animation, fortune favors the bold! Whether it’s scales or umbrellas, the Alhambra collection is synonymous with unfailing luck.

PRESS

The creative trio

FOUNDER / CEO / PRODUCER

James Hagger

James Hagger is a producer and the founder of Troublemakers. He views production as a space for dialogue between storytelling, craftsmanship, and artistic integrity. Trained in London in the late 1990s as an assistant director, he worked alongside Nick Love, Kevin Reynolds, Christian Volckman, and Harmony Korine—experiences that have shaped his vision.