PENS

AMNESTY INTERNATIONAL

3D ANIMATION COMMERCIAL . 2 MIN

Awarded the Bronze Lion for Animation Film Craft

The immeasurable power of a signature, embodied in a strong and committed campaign.

ANIMATED AD CAMPAIGN

Because one person’s voice can contribute to the emergence of collective action, Amnesty International, in collaboration with its agency TBWA Paris, has decided to make a big splash. The new full 3D and motion capture film entitled ‘Pens’, directed by Onur Senturk and co-produced by Troublemakers.tv and One More studio, shows the impact of a signature in the defence of human rights. Concluding with the words ‘Your signatures have power’ and set to the captivating music of Paolo Nutini’s ‘Iron Sky’, Amnesty International has succeeded in using images to convey its core mission: to mobilise people in the defence of human rights.

GALLERY

The creative duo

Director

Onur Senturk

Onur graduated from the School of Fine Arts, where he studied painting, drawing, and animation. As a director, his internationally exhibited work blends together creativity, design, and animation. He directed a film for Amnesty International that won a Lion at Cannes, and contributed to the art direction of the opening credits for David Fincher’s “The Girl with the Dragon Tattoo.”

FOUNDER / CEO / PRODUCER

James Hagger

James Hagger is a producer and the founder of Troublemakers. He views production as a space for dialogue between storytelling, craftsmanship, and artistic integrity. Trained in London in the late 1990s as an assistant director, he worked alongside Nick Love, Kevin Reynolds, Christian Volckman, and Harmony Korine—experiences that have shaped his vision.