PENS

AMNESTY INTERNATIONAL

3D ANIMATION COMMERCIAL . 2 MIN

Awarded the Bronze Lion for Animation Film Craft

Each pen, each gesture, creates the pointillist image of a collective mobilisation. A full 3D and motion capture film about the impact of a signature in the defence of human rights. Set to Iron Sky, it concludes with a certainty: your signatures have power.

ANIMATED AD CAMPAIGN

Because one person’s voice can contribute to the birth of collective action, Amnesty International and TBWA Paris decided to make a statement. The film Pens, directed by Onur Senturk in full 3D and motion capture, stages the impact of a signature in the defence of human rights. Each pen, each gesture, creates the pointillist image of a general mobilisation. Set to Paolo Nutini’s Iron Sky, the film concludes with a certainty: your signatures have power.

GALLERY

The creative duo

Director

Onur Senturk

Onur graduated from the School of Fine Arts, where he studied painting, drawing, and animation. As a director, his internationally exhibited work blends together creativity, design, and animation. He directed a film for Amnesty International that won a Lion at Cannes, and contributed to the art direction of the opening credits for David Fincher’s “The Girl with the Dragon Tattoo.”

FOUNDER / CEO / PRODUCER

James Hagger

James Hagger is a producer and the founder of Troublemakers. He views production as a space for dialogue between storytelling, craftsmanship, and artistic integrity. Trained in London in the late 1990s as an assistant director, he worked alongside Nick Love, Kevin Reynolds, Christian Volckman, and Harmony Korine—experiences that have shaped his vision.