THREADS

WWF

3D ANIMATION COMMERCIAL . 1 MIN

Like these threadlike figures, we are all connected on the same planet—a message as simple as it is powerful from the WWF foundation.

THREADS 3D ANIMATION COMMERCIAL . 1 MIN

ANIMATED AD CAMPAIGN

To celebrate its 50th anniversary, the renowned non-governmental organisation WWF Mexico (World Wide Fund for Nature) asked director Mato Atom and animation studio Troublemakers to create a special campaign. At a time of climate change and unprecedented environmental disasters, WWF wanted to illustrate the interdependence of life forms on Earth. The film uses the metaphor of threads to remind us that ‘we are all connected’.

Credits

Client
World Wide Fund
Production Company
TROUBLEMAKERS
Director
Mato Atom
Producer
James Hagger
Production Assistant
Melanie Aguilar Fauconnier
Post Production
Digital District
Post Production
Peggy Taverne
Creative Director
Victor Alvarado
Creative Director
Fernando Carrera
SFX
Thomas Marqué
Rendering
Kevin Cordier-Royer
3D Animation
Romauld Caudroit
Modeling
Jimmy Cavé
Modeling
Kevin Monthureux
Lighting & Render
Nicolas Belin
Compositing & Flame
Sefi Boutella
Flame Assistant
Amandine Moulinet
General Director
David Danesi
Music
Human
Agency
Ogilvy Mexico

Awards

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