RENAULT TWINGO ELECTRIC
RENAULT
2D ANIMATION COMMERCIAL . 1 MIN
A bubble of good cheer for an illustrated and joyful campaign, focused on a more sustainable and environmentally friendly future.
ANIMATED AD CAMPAIGN
For the launch of the new electric version of the Renault Twingo, Publicis Conseil invited Troublemakers and the directing duo Luca & Sinem to work with illustrator Philippe Petit-Roulet to revamp the original campaign for the unconventional little city car that woke up the city. This 1993 film made its mark and found a place in the hearts of the public and in the DNA of Twingo. To promote the new electric model and prove, if proof were needed, that this model knows how to reinvent itself, the original campaign has been adapted to our times by combining 2D and 3D animation techniques, for a result that is both modern and familiar.
Gallery
Credits
- Client
- Renault
- Animation Studio
- TROUBLEMAKERS
- Directors
- Luca & Sinem
- Illustrations
- Philippe Petit-Roulet, Luca & Sinem
- Executive Producer
- James Hagger
- Executive Producer
- Felipe Bernard
- Production Assistant
- Laura Moracchini
- DOP
- Jonas Abenstein
- Creative Direction
- Claudio Vieira
- Artistic Director
- Nicolas Denis
- Copywriter
- Anthony Clouet
- TV Producer
- Vanessa Jalbert
- Account Directors
- Emmanuelle Henry, Sacha Bodoukian
- Layout & 3D Animation
- Valère Amirault
- Additional Layout & 3D Animation
- Emilie Caudroit
- 3D Modeling
- Marion Petegnief, Gabrielle Lissot
- Texturing & rendering
- Marion Petegnief, Gabrielle Lissot
- 2D Characters Animation
- Estelle Yven
- 2D FX
- Baptiste Glevarec
- Editor
- Edouard Alvado
- Editing Assistant
- Valentin Bordeau
- Grading
- Romain Loiseau
- Compositing Nuke
- Lise Fischer
- Compositing Nuke Live Action Clean
- Lise Fischer, Sébastien Faucher
- Agency
- Publicis Conseil
