RENAULT TWINGO ELECTRIC
RENAULT
2D ANIMATION COMMERCIAL . 1 MIN
In 1993, a car woke up the city. For its return in an electric version, the iconic campaign is rewritten in the same spirit: 2D and 3D animation combined, the original soundtrack reused. A bubble of good cheer pointed toward a more sustainable future. It is up to you to reinvent the life that goes with it.
2D ANIMATED AD CAMPAIGN
In 1993, the Twingo woke up the city. The original campaign entered the collective memory and the DNA of the brand. For the launch of the new electric model, Publicis Conseil invites Troublemakers and the duo Luca and Sinem to write its follow-up with illustrator Philippe Petit-Roulet. 2D and 3D animation combined, the original soundtrack reused, and a new signature: It is up to you to reinvent the life that goes with it. A gently modern film that honours the past while looking resolutely toward tomorrow.
Gallery
Credits
- Client
- Renault
- Animation Studio
- TROUBLEMAKERS
- Directors
- Luca & Sinem
- Illustrations
- Philippe Petit-Roulet, Luca & Sinem
- Executive Producer
- James Hagger
- Executive Producer
- Felipe Bernard
- Production Assistant
- Laura Moracchini
- DOP
- Jonas Abenstein
- Creative Direction
- Claudio Vieira
- Artistic Director
- Nicolas Denis
- Copywriter
- Anthony Clouet
- TV Producer
- Vanessa Jalbert
- Account Directors
- Emmanuelle Henry, Sacha Bodoukian
- Layout & 3D Animation
- Valère Amirault
- Additional Layout & 3D Animation
- Emilie Caudroit
- 3D Modeling
- Marion Petegnief, Gabrielle Lissot
- Texturing & rendering
- Marion Petegnief, Gabrielle Lissot
- 2D Characters Animation
- Estelle Yven
- 2D FX
- Baptiste Glevarec
- Editor
- Edouard Alvado
- Editing Assistant
- Valentin Bordeau
- Grading
- Romain Loiseau
- Compositing Nuke
- Lise Fischer
- Compositing Nuke Live Action Clean
- Lise Fischer, Sébastien Faucher
- Agency
- Publicis Conseil
