WRITE, ERASE, WRITE!

PILOT PEN

3D ANIMATION COMMERCIAL . 1 MIN

A film that encourages you to take risks, start over, try again and again to unleash your creativity!

ANIMATED AD CAMPAIGN

The second campaign produced by Troublemakers and directed by Lucas Zanotto for Pilot, “Write, erase, write!” is an opportunity to give the famous brand a fresh, joyful, and stylish look. Drawing on the characteristic erasability of Pilot pens, we have created a playful, rich, and symbolic film. Starting with the hand gesture used to write with the famous pen, Lucas Zanotto developed a universe with completely disrupted scales, where the actors run like ink in a pen, disappearing and reappearing as they are freely and randomly erased. Every movement and every shape is designed to echo the pleasure of writing.

GALLERY

The creative duo

Graphic author

Lucas Zanotto

Lucas Zanotto came from a product and graphic design background before gradually moving into directing and motion design. His work has been awarded at several international festivals, and he enjoys combining different media to explore new forms of animation. Blending traditional animation with digital techniques, his work is defined by a contemporary yet analogue aesthetic.

FOUNDER / CEO / PRODUCER

James Hagger

James Hagger is a producer and the founder of Troublemakers. He views production as a space for dialogue between storytelling, craftsmanship, and artistic integrity. Trained in London in the late 1990s as an assistant director, he worked alongside Nick Love, Kevin Reynolds, Christian Volckman, and Harmony Korine—experiences that have shaped his vision.