THREADS
WWF
3D ANIMATION COMMERCIAL . 1 MIN
Threadlike figures, each formed from a single wire, inhabit a photorealistic 3D warehouse space. A moving camera sails between them, revealing their invisible connection. The metaphor is simple and universal: we are all connected, and a break in that thread, anywhere, affects us all.
3D ANIMATION COMMERCIAL
To celebrate its 50th anniversary, WWF Mexico partnered with director Mato Atom and Troublemakers studio to create a campaign about the interdependence of living things. Threadlike figures, each formed from a single wire, inhabit a photorealistic 3D warehouse space. A moving camera sails between them, revealing their invisible connection. The metaphor is simple and universal: we are all connected, and a break in that thread, anywhere, affects us all. A poem held still, its movement carried by the camera.
Gallery
Presse
Credits
- Client
- World Wide Fund
- Production Company
- TROUBLEMAKERS
- Director
- Mato Atom
- Producer
- James Hagger
- Production Assistant
- Melanie Aguilar Fauconnier
- Post Production
- Digital District
- Post Production
- Peggy Taverne
- Creative Director
- Victor Alvarado
- Creative Director
- Fernando Carrera
- SFX
- Thomas Marqué
- Rendering
- Kevin Cordier-Royer
- 3D Animation
- Romauld Caudroit
- Modeling
- Jimmy Cavé
- Modeling
- Kevin Monthureux
- Lighting & Render
- Nicolas Belin
- Compositing & Flame
- Sefi Boutella
- Flame Assistant
- Amandine Moulinet
- General Director
- David Danesi
- Music
- Human
- Agency
- Ogilvy Mexico
Awards
-
D&D Awards - Animation Film Craft
In Book
2012 -
Cannes Lion - Fundraising & Appeals
Shortlist
2011 -
Ad Star
Finalist
-
Siggraph Asia - Computer Animation
Shortlist
