RESPONSIBLE

WELCOME TO THE JUNGLE

52-minute documentary available on Ushuaïa TV et TF1+.

From the United States to Ivory Coast, this documentary portraits the founders, activists and entrepreneurs who refuse to choose between growth and conscience. A frank and solution-driven look at those proving that doing business differently is still possible.

52-MINUTE DOCUMENTARY

For over fifteen years, Andy Fyfe has been fighting to get businesses to take responsibility for the social and environmental emergencies redefining our world. Against the grain of Friedman-style capitalism, a handful of entrepreneurs have decided that their responsibilities go far beyond generating profit for shareholders.

Responsables brings them together. From the United States to Ivory Coast, through England, France and Sri Lanka, founders, activists and experts share the concrete initiatives they have put in place inside their companies, so that profit is never made at the expense of people or the planet.

Among them: Yvon Chouinard, Patagonia’s founder, who was among the first to think about business differently. Vincent Stanley, Patagonia’s Director of Philosophy. Paul Polman, former CEO of Unilever. And dozens of others, less well known but no less determined.

Produced by Troublemakers Originals in collaboration with Welcome to the Jungle and directed by Tristan Lochon and Julien Demond, Responsables is a frank, realistic and solution-driven documentary. A film that asks the right questions, and proves there is still time to answer them.

Gallery

The team

Director

Tristan Lochon

Tristan became a journalist in 2010 after spending two years in India and Southern Africa. A graduate of ESJ and Griffith College in Dublin, he worked for CAPA TV, iTÉLÉ, and LCI before moving to Australia, where he trained as a director. In 2018, he joined Welcome to the Jungle, where he directed news reports and documentaries, before becoming a freelance director.
FOUNDER / CEO / PRODUCER

James Hagger

James Hagger is a producer and the founder of Troublemakers. He views production as a space for dialogue between storytelling, craftsmanship, and artistic integrity. Trained in London in the late 1990s as an assistant director, he worked alongside Nick Love, Kevin Reynolds, Christian Volckman, and Harmony Korine—experiences that have shaped his vision.

Director

Julien Demond

Julien Demond began his career in music as a producer and DJ before moving into editing in 2002. Self-taught, he joined CAPA TV as a senior editor while developing his skills as a director. He went on to direct commercials for brands such as Adidas, Uniqlo and Dom Pérignon, as well as numerous projects for Welcome to the Jungle and comedy productions for TMC.
PRODUCER

Robin Noël

Robin began his career in feature films alongside Eric Toledano and Olivier Nakache for the company Quad Films, assisting them on internationally acclaimed films. He joined Troublemakers in 2020, sharing founder James Hagger’s ambition to develop and carry ambitious long format projects, blurring the imposed boundaries of genre and technique.

Participants

Director of philosophy of Patagonia: VINCENT STANLEY
Director & Author, former CEO of UNILEVER: PAUL POLMAN
Director of development of Blab US (Bcorp): ANDY FYFE
Public Policy Manager at Tony’s Chocolonely: BELINDA BORCK
Chair of the ECAM Co-operative: ASSATA DOUMBIA
Cocoa's producer, ECAM: ANDERSON DJA KOUASSI
Head of Tony’s Open Chain at Tony’s Chocolonely: JOKE AERTS
Founder of Wholegrain Digital: TOM GREENWOOD
Founder of The Positive Internet Co.: NICK MAILER
Teacher at Harvard Business School et Author, former CEO of Best Buy: HUBERT JOLY
CEO of Bio Foods (Pvt.) Ltd: MADUSHA RANAWEERA
CEO of Terre d’Oc: LAURE VINCENT
Tea picker, MOPA: INUL INAÏA