LIVE NOW
HYATT
COMMERCIAL . 1 MIN
During the worldwide pandemic, travelling became a constant struggle. Everyone had retreated to their homes and far from the desire to discover new territories.
It is in this post-pandemic context that the World of Hyatt brand wanted to rethink its «Traveling Experience». It was no longer strictly about exploring new lands or traveling thousands of miles. Instead, the most important thing seemed to be the ability to fully enjoy a human, authentic and true experience. To be able to enjoy the present moment together.
BRAND CONTENT
World of Hyatt launched its new campaign with «Live Now» as its core promise. To do this, the creative choice was to rely on our different senses. Touch, hearing, smell and sight. All united under one concept, ASMR. This concept, which has already gathered millions of followers on Youtube, is based on recordings of soft and repetitive sounds that bring relaxation and inner calm. With this sensory approach, Hyatt is rethinking the codes of hospitality and reminding us how relaxing it is to take care of yourself in a hotel.
GALLERY
Behind the scenes
Credits
- Client
- HYATT
- Production
- Troublemakers
- Directors
- Michel & Nico
- Producer
- James Hagger
- Associate Director
- Alice Hagger
- Assistant Director
- Hortense Cartier
- 1st Assistant Director
- Renaud Alcalde
- 2nd Assistant Director
- Guillaume Leuillet
- Director of Photography
- Jaime Felui-Torres
- Photographer
- Clement Lefer
- Sound engineer
- Guillaume Ravenel
- Editor
- Manuel Coutant
- Colorist
- Muriel Archambaud
- Line Producer
- Maxime Herve
- Art Director
- Esther Pottier
- Assistant Art Director
- Camille Laading
