THE ATLAS OF COLOURS
PEUGEOT
BRAND CONTENT DOCUMENTARY . 8 MINS
On a journey from Tangiers to the Valley of the Roses, Teresa Freitas immerses us in a vivid universe, opening up her atlas of colors to reveal the beauty which is sometimes hidden where we least expect it.
BRAND CONTENT DOCUMENTARY SERIES
On a journey from Tangiers to the Valley of the Roses, Teresa Freitas immerses us in a vivid universe, opening up her atlas of colors to reveal the beauty which is sometimes hidden where we least expect it.
Capturing Allure in a few figures
- 5 photo collections available for sale in the 88 YellowKorner galleries
- +280k visitors in galleries during the exhibition of the collections
- 5 ten-minute documentaries available on Peugeot’s YouTube channel
- 25 supporting social media assets
- 34M reach (ongoing)
- 38M video views (ongoing)
- 30.1% average completion rate on the documentaries (vs 18.6% Peugeot benchmark)
- 3 major opening events in YellowKorner galleries
- Rollout across all Peugeot markets worldwide
Gallery
Teresa Freitas' Photography
Behind the scenes
Credits
- Production
- Jackflash
- Producers
- James Hagger, Robin Noël
- Director of photography
- Jacques Ballard
- Driver
- Tarik Zaroual
- Cast
- Aziz Slilim, Hafssa Chakibi, Mohamed Rifki
- Client
- Peugeot
- Editorial director
- Charlotte Balatre
- Additional photography
- Julien Faure
- Editor
- Jordi Gueyrard, Théophile Chauffrut
- Extras
- Mohamed Karou, Christophe Bellat, Said Roami, Mohamed Kmurdal, Hameza Razouani, Ahmad Azenhmat
- Agency
- Mogul
- Production assistants
- Jean Méranger-Galtier, Manon Bioret, Imogen Barnes
- Sound
- Soufiane Amati
- Colorist
- Anne Szymkowiak
- Director
- Julien Faure
- Photographer
- Teresa Freitas
- Fixers
- Sana Elkilali, Ihabe Larhild
- Sound mix
- Pure sound project - Théo Noël, Joris Sellem
