Asics
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Director
Onur Senturk
Client
Asics
MetaRun is a futuristic take on the intensive testing facilities found at ASICS headquarters in Japan. Onur Senturk applied a mixed media approach combining live action with high-end VFX to communicate the intense testing process the MetaRun is put through. Filmed in Amsterdam with athletes, actors and product against green screen, the post-production then required extensive design and animation of bespoke training facility interiors and technology, combined with a seamless transition between real and CG elements.