Lucas Zanotto takes the stage in this new film for the Planck brand. An open brief that allows Lucas to free his imagination. Locked up in his studio for more than a week, it took him more than 2000 takes and sometimes 4 hours to capture the right shot. The ping pong ball that lands in the cup is such a simple thing but in a way it is also magical. Everyone can relate to that feeling when you try to do something improbable and it succeeds. When you watch the film, you get that same feeling every time the ball goes into the cup. It's very satisfying and you want to keep watching to see it happen again. "I've been following Lucas Zanotto's work for a while. He is an internationally recognized artist. What fascinates me about his work is the creativity with which he approaches his projects. When I met Lucas, I was sure we had to do a project together. There are values that bind us - attention to detail and the challenge of creating something memorable and timeless." Michael Plank