It may only be a paper moon sailing over a cardboard sea, but it isn’t make believe in Troublemaker’s latest production. Lucas Zanotto helms this colourful project that was commissioned by DDB China to showcase the versatile Amazon Kindle Paperwhite. The TV spot embraces the Paperwhite’s fusion of technology and the evocative macrocosm of the written word with physical puppetry complimented by hand-drawn computer animation.