Figure skating polar bears dazzle in this epic, Promax gold-winning promo marking the return of ITV’s Dancing on Ice. ITV Creative teamed up with production company HUSH and VFX house Goodbye Kansas, using a mixture of keyframe and motion-capture techniques to bring this ambitious 60-second promo to life. The spot follows two polar bears as they take their first timid steps onto an icy lake, transforming into skilled figure skaters under the magical flickers of the Northern Lights.