Animated ad campaign
In this sixth campaign for Van Cleef & Arpels, the directing duo Burcu & Geoffrey take us on a journey at sunset to discover the iconic jewelry pieces in the Alhambra collection. In this new collaboration with the Mazarine agency, we follow the path of a butterfly whose four-leaf clover shape playfully and elegantly echoes the codes of a range designed and crafted to bring good luck. During this winter stroll, we encounter other charming animals braving the chill of the winter evening to discover the sparkling creations of the legendary jeweler.
Gallery
Burcu & Geoffrey's films bring together delicately illustrated worlds and perfectly realistic jewelry designs, striking a magical balance between refinement and dreamlike fantasy.
Far from the hustle and bustle of city life, this film invites us to focus our attention on tiny elements whose simple poetry often escapes our notice. Beauty expressed where art finds harmony with nature.
Press
Event Installation - Singapore Ion Orchard
When night falls, the films leave the screen and enter the city. In front of Singapore's legendary luxury shopping mall, ION Orchard, the stories imagined by Burcu & Geoffrey for Van Cleef & Arpels are transformed into light, color, and matter. Animation becomes architecture. Images become a gathering place. Christmas, told on a city-wide scale.
Behind the scenes
Before beginning production on the 3D film, our duo of artists undergoes a lengthy phase of illustrated research to establish the tone, colors, and composition of each shot. At the same time, the hand-drawn 2D storyboard allows them to visualize in advance the framing and sequence of the film's various shots.
Credits
Client
Van Cleef & Arpels
Animation Studio
TROUBLEMAKERS
Directors
Burcu & Geoffrey
Executive Producer
James Hagger
Photograph
Ryan Loh
Executive Producer
Jean Méranger-Galtier
Executive Producer
Robin Noël
Production Assistant
Lola Matthews Matofsky
Production Assistant
Salomé Teyssier
Pipeline Technical Director
Pascal Pivot
Production Supervisor
Marion Petegnief
Jewellery Modelling
Burno Jimenez
3D Modelling
Marion Petegnief
3D Modelling
Florence Ciuccoli
Rigging
Yann Lepeu
3D Animation
Romauld Caudroit
Render
Kevin Cordier-Royer
Render
Julia Bueno
Compositing
Marie Barallon
Agence
Mazarine Digital
Account Director
Marta Romano
Senior Consultant
Flora Marella
