Renault Twingo Electric
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Client
Renault Twingo Electric
Agency
Publicis Conseil
To support the new electric version of the Renault Twingo, Publicis Conseil invited TROUBLEMAKERS and directing duo Luca & Sinem to work with the illustrator Philippe Petit-Roulet to rejuvenated the original 1993 campaign for the small, non-conformist city car that woke up the city. The original campaign marked its time and has remained in the hearts and in the DNA of Twingo. To promote the new Electric model, proof that this model knows how to reinvent itself, the original campaign is adapted to its time. The soundtrack by Bobby Mc Ferrin is reused, while the original signature "It's up to you to invent the life that goes with it" becomes "It's up to you to re-invent the life that goes with it". To strengthen the link between past and present, Yahoo returns to its 1993 home screen with "back to 93" and a Twitter activation with #TwingoElectric gives the opportunity to answer a survey and reinvent life with Twingo Electric.
Credits | |
Client | Renault |
Agency | Publicis Conseil |
Creative Director | Claudio Vieira |
Artistic Director | Nicolas Denis |
Copywriter | Anthony Clouet |
TV Producer | Vanessa Jalbert |
Account Directors | Emmanuelle Henry, Sacha Bodoukian |
Production Company | TROUBLEMAKERS |
Directors | Luca & Sinem |
Illustrations | Philippe Petit-Roulet, Luca & Sinem |
Executive Producer | James Hagger |
Line Producer | Felipe Bernard |
Production Assistant | Laura Moracchini |
DOP | Jonas Abenstein |
Layout & 3D Animation | Valère Amirault |
Additional Layout & 3D Animation | Emilie Caudroit |
3D Modeling | Marion Petegnief, Gabrielle Lissot |
Texturing & rendering | Malorie Yvorel |
2D characters animation | Estelle Yven |
2D FX | Baptiste Glevarec |
3rd AC/Backups | Edouard Alvado |
Set Designer | Valentin Bordeau |
Grading | Romain Loiseau |
Compositing Nuke | Lise Fischer |
Compositing Nuke Live Action Clean | Lise Fischer, Sébastien Faucher |