Santé publique France - SPF
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Director
Hugo Ramirez
Client
Santé publique France - SPF
Agency
Madame Bovary
Hugo was consulted by the state institution, the French Public Health through the agency Madame Bovary to carry out this campaign with the production company Eddy to communicate on the establishment of a nutritional score to classify foods according to their nutritional quality and thus help consumers eat better. Production started with a detailed briefing with the customer, then Hugo Ramirez developed a precise storyboard to describe in detail the sequence of plans and transitions. He appealed to Leila Courtillon, who was responsible for creating the layouts of each plan. With his team, Hugo has developed a first version of the animation in black and white called "rough"to see appear the first rhythms and the cutting accompanied by a first voice model. With Public Health, step by step, Hugo gave birth to the film until its final color version.
Credits | |
Client | Santé publique France - SPF |
Agency | Madame Bovary |
Production Company | Eddy |
Agency Producer | Timothé Rosenberg |
Creative Director | Pascal Couvry |
Artistic Directo | Margot Hoffmann |
Director | Hugo Ramirez |
Illustrations | Leila Courtillon |
Executive Producer | Lars Wagner, Jean-François Bourrel |
Line Producer | Julie Bellemare |
Producer | Stella Ramsden, Mélanie Parisi |
2D Animation | Vic Chhun, Leyla Kaddoura, Martin Richard |
Compositing | Damien Gaillardon |
Voice Over | Anne Cardona |
Music | Octopus Production |