ANIMATED AD
As it approaches its tenth anniversary, Welcome to the Jungle is writing a new chapter in its history by unveiling its first brand campaign, created in collaboration with the Marcel agency and in partnership with several international artists.
In this lively and colorful commercial directed by Alex Scalvino, Wild So Serious’ Kawaii illustrations bring to life the iconic (and adorably kitsch) duo of the Christmas tree and the rearview mirror to illustrate the chemistry between a candidate and a company that are made for each other.
Gallery
Fasten your seatbelts and set off on an adventure with this explosive duo! As the Christmas tree uses its tie as a lasso to reach its soul mate, the car interior becomes the setting for an action movie...
Wild So Serious's highly personal (and adorable) style is a perfect match for Welcome to the Jungle's bold and vibrant palette!
Using traditional 2D animation, director Alex Scalvino echoes the illustrative style of Wild So Serious, paying homage to the great references of classic animation from our childhood: squash-and-stretch, bold camera angles, fish-eye distortions, and abstract backgrounds create a fun and joyful universe!
Press
Behind the scenes
A fully transmedia campaign: digital formats, static or interactive displays... Using Welcome to the Jungle's signature yellow color, this campaign is designed to catch the eye—and stick in the memory!
Credits
Client
Welcome to the Jungle
Animation Studio
TROUBLEMAKERS
Director
Alexandre Scalvino
Illustrator
Wild So Serious
Executive Producer
James Hagger
Executive Producer
Robin Noël
Production Assistant
Jean Méranger-Galtier
Production Assistant
Imogen Barnes
2D Animator
Ada Hernaez
2D Animator
Etienne Raffoux
AD Clean & Colour
Juliette Cabalery
3D Animator
Romauld Caudroit
Rendu & Compositing
Alexandre Scalvino
Storyboarder
Oliver Harud
Client
Welcome to the Jungle
General Director
Jérémy Clédat
Marketing Director
Antoine-Benjamin Lequertier
Brand VP
Alice Hagger
Brand Head
Alice Guélot
Client Head
Ilaria Migliorato
Head of Social Media
Thomas Bannelier
Communications Manager
Chloé Berrettoni
Judicial Advisor
Mournira Boudaoud
Agency
Marcel
Copresidents
Pascal Nessim, Youri Guerassimov, Gaëtan du Peloux
General Directors
Benjamin Taïeb, Léoda Esteve
Scheduling Manager
Pauline Luzerne
Creative Director
Jérémie Bottiau
Copywriter
Awen Olivry
Art Director
Edouard Sanson
Account Manager
Lucile Wissocq
TV Producer
Lola Brossollet Girard
Music
Sixième Son
Sound
Studio Tyrsa
